Introduction: Why Media Sizes Matter for Your Brand
If you want your brand to look professional on social media, choosing the correct media ratio and size is essential. Every platform compresses images differently. If your design doesn’t match the recommended size, it becomes blurry, cropped, or stretched. At 51 Shades, we ensure every post, reel, ad, banner, and story is created in the perfect resolution so your content looks premium and performs well. This guide explains the ideal media sizes for every major platform so businesses and clients can get the best possible results.
Instagram Media Sizes
Instagram Feed Posts
Square: 1080 × 1080 px (1:1)
Portrait: 1080 × 1350 px (4:5)
Landscape: 1080 × 566 px (1.91:1)
The best-performing size for most brands is 1080 × 1350 px because it takes up more vertical space.
Instagram Stories
Resolution: 1080 × 1920 px
Ratio: 9:16
Stories must fill the full screen to avoid cropping.
Instagram Reels
Resolution: 1080 × 1920 px
Ratio: 9:16
Keep text in the center safe area.
Instagram Profile Picture
Resolution: 320 × 320 px
Ensure your logo fits inside the circle.
Facebook Media Sizes
Facebook Feed Posts
Square: 1080 × 1080 px
Landscape: 1200 × 630 px
High-quality exports prevent compression issues.
Facebook Stories
Resolution: 1080 × 1920 px
Ratio: 9:16
Leave space at the top where UI elements sit.
Facebook Cover Photo
Desktop: 820 × 312 px
Mobile safe zone: 640 × 360 px
Design with mobile priority.
LinkedIn Media Sizes
LinkedIn Posts
Square: 1200 × 1200 px
Rectangular: 1200 × 628 px
LinkedIn prefers clean, professional visuals.
LinkedIn Cover Banner
Resolution: 1584 × 396 px
Keep important content centered.
LinkedIn Company Logo
Resolution: 300 × 300 px
Twitter (X) Media Sizes
Timeline Images
Resolution: 1600 × 900 px
Ratio: 16:9
Profile Header
Resolution: 1500 × 500 px
Keep text in the middle.
Profile Picture
Resolution: 400 × 400 px
Pinterest Media Sizes
Standard Pins
Resolution: 1000 × 1500 px
Ratio: 2:3
Infographic Pins
Resolution: 1000 × 3000 px
Tall designs perform best.
YouTube Media Sizes
YouTube Thumbnails
Resolution: 1280 × 720 px
Ratio: 16:9
YouTube Channel Banner
Full: 2560 × 1440 px
Safe area: 1546 × 423 px
TikTok Media Sizes
TikTok Videos
Resolution: 1080 × 1920 px
Ratio: 9:16
TikTok Profile Picture
Resolution: 200 × 200 px
WhatsApp Business Graphics
WhatsApp Stories
Resolution: 1080 × 1920 px
Ratio: 9:16
WhatsApp Catalog Images
Resolution: 800 × 800 px
Google Business Profile Media Sizes
Google Posts
Resolution: 1200 × 900 px
Ratio: 4:3
Google Cover Photo
Resolution: 1024 × 576 px
Why Using Correct Sizes Helps Your Brand
Using the right ratios prevents pixelation, protects your brand identity, and makes your posts look sharp and consistent across all devices. Correct media sizes also improve engagement because clean, well-fitted content performs better in each platform’s algorithm. At 51 Shades, every graphic is designed using precise resolutions, safe zones, and platform-specific requirements to ensure maximum clarity and impact.
Conclusion
Media ratios and sizes are the foundation of professional social media presence. When your designs match each platform’s exact requirements, your brand looks polished, trustworthy, and visually strong everywhere. Correct dimensions reduce cropping issues, increase clarity, boost engagement, and help your content reach more people. At 51 Shades, we apply these standards to every design to give your brand the highest-quality output across Instagram, Facebook, LinkedIn, Pinterest, YouTube, TikTok, and more. If you want your social media visuals to look premium and perfectly optimized, 51 Shades is here to craft designs that deliver the best results across all platforms.
